Call tracking for businesses that live on the phone
See which ad made the phone ring.
Every ad, listing and campaign gets its own number. We record the calls, show you where each one came from, and tell you which ones you missed, so you spend on what works.
No plan fee your first month, discounted usage, cancel anytime. One per business. Usage is prepaid and refundable.
Month-to-month · No setup fee · Cancel anytime
"We run our own business on CallTrackingServices and we use it for all of our marketing and consulting clients. You'll get the same account, reports, missed-call emails and everything they use to track and grow their businesses."
~ CallTrackingServices Founder and Strategic Marketing and Technology Advisor John Kirker
Every source, one phone
Wherever they found you, you’ll know.
Search, maps, social, review sites, even the postcard and the truck. Give each one its own number and every call arrives labeled with where it came from.
- YelpAnswered
- Google BusinessMissed
- FacebookAnswered
- Direct mailAnswered
Sample data. All product names, logos and brands are the property of their respective owners and appear here only to identify places your calls can come from. CallTrackingServices is not affiliated with, endorsed by or sponsored by any of them.
The gap
Clicks are easy to count. Calls aren’t.
Your ad dashboard knows how many people clicked. It has no idea how many picked up the phone, which is where the jobs actually come from.
Best source: Google Ads
Know every call’s source
A tracking number per ad, keyword, listing or truck. Website visitors see the number that matches how they found you.
Never lose a missed call
Missed calls are flagged, and an 8am summary lists last night’s callers so someone calls them back first thing.
Hear what happened
Recordings on every call, and transcripts when you want them. Coach staff, settle disputes, spot lost jobs.
Answer the right way
Set your open hours; after hours, calls go to voicemail or your on-call phone. Change it yourself any time.
Set up in an afternoon. No developer needed.
Pick your numbers
Choose local or toll-free numbers in your area code, one for each ad or listing you want to measure.
Point them at your phone
Calls ring your existing office or cell phone. Add one line to your website and it shows each visitor the right number.
Watch the calls come in
Every call shows its source, recording and caller. A weekly report tells you what’s working.
Every morning
Last night’s missed calls, waiting in your inbox at 8.
The calls you missed after hours are the easiest jobs to win back. We list them in your local time, with the source and a link to the recording, and a weekly report shows what each channel brought in.
- Missed call · 7:21 pmFacebook · (714) 555-0122
- Missed call · 9:42 pmGoogle Ads · (714) 555-0137
- Missed call · 11:15 pmYelp · (714) 555-0159
- Missed call · 6:48 amGoogle Business · (714) 555-0104
- (714) 555-0122Facebook · 7:21 pmCall back
- (714) 555-0137Google Ads · 9:42 pmCall back
- (714) 555-0159Yelp · 11:15 pmCall back
- (714) 555-0104Google Business · 6:48 amCall back
Recording & transcription
Hear what your customers actually said.
Every call to a tracking number can be recorded. Turn on transcription and each conversation becomes text you can search, so you know the questions people ask, the words they use, and why a job didn’t book.
- CallerHi, our water heater is leaking. Can someone come out today?
- Your teamYes, we have an opening at 2 pm. What’s the address?
- CallerPerfect, book it.
Coach the people who answer
Listen to real calls together. Hear what books the job and what loses it, and fix the script in an afternoon.
Settle it in seconds
What was quoted, promised or agreed is on the recording. No more he-said, she-said with a customer or a tech.
Find the questions people ask
Search transcripts for “price”, “same day” or “warranty” and you have next month’s FAQ, ad copy and front-desk answers, in your callers’ words.
Transcription is an optional add-on billed per minute. You’re responsible for recording-consent rules where you and your callers are; our guide covers them and the caller notice is built in.
Built for businesses where a phone call means revenue
Home services
Plumbing, HVAC, roofing, electrical, pest control — know which channels book jobs.
Legal
See which campaigns generate signed-case calls, and keep recordings for intake review.
Medical & dental
Track new-patient calls by source and find the missed calls that cost you appointments.
Marketing agencies
Prove ROI to every client with white-label reporting and separate client accounts.
E-commerce & B2B
Tie high-value phone orders and sales calls back to campaigns and keywords.
Customers
Businesses that know where their calls come from
“I’ve been using Call Tracking Services for over 10 years, and CTS has consistently given me a reliable way to track where my business comes from. From home shows, Google Ads, Craigslist, and social media to business cards and the phone number on my truck, CTS helps me see which sources are bringing in calls. I know where my business comes from because of CTS.”
Scott · Legacy Digital
“Call Tracking Services gives me a reliable way to see where PaleoZone’s business comes from. Whether customers find us through ads, organic search, social media, cards, or tastings at gyms, I can track which sources are generating calls. Knowing what’s working helps me make more informed decisions about how to promote PaleoZone.”
Dan Maher · Owner, PaleoZone
“I track everything, and I recommend call tracking to all of my clients so they can reliably measure where their business comes from. One client discovered that two advertising deals, each costing $25,000 per month, weren’t delivering results. They eliminated both and redirected funds toward other advertising and marketing. Their business more than doubled while they spent less. I have plenty of stories like this. Every business should track its calls.”
John Kirker · Founder, CallTrackingServices.com
Simple plans. Usage as you go.
Month-to-month. No setup fee. Cancel anytime.
Starter
Everything you need to start tracking calls.
- Full call tracking platform
- Recording, routing & reporting
- Google Ads & GA4 integration
- Pay-as-you-go usage
Pro
Usage included and lower rates for busier businesses.
- Everything in Starter
- $30/mo of usage included
- Lower per-minute & number rates
- Priority email support
Business
High volume, priority support, and concierge setup.
- Everything in Pro
- $200/mo of usage included
- Our lowest per-minute & number rates
- Priority support
- Concierge setup with annual billing
Prices and usage rates are subject to change. We'll email you at least 30 days before any increase takes effect (carrier pass-through fees may change sooner).
No plan fee your first month, discounted usage, cancel anytime. One per business. Usage is prepaid and refundable.
Frequently asked questions
Will call tracking hurt my local SEO?
Not when it’s set up correctly. Dynamic number insertion swaps numbers with JavaScript for website visitors while your real number stays in your site’s code and business listings, keeping your name/address/phone consistent.
Can I keep my existing phone number?
Yes. Tracking numbers forward to your existing line — your main number doesn’t change. You can also port numbers in if you prefer.
Do I need a contract?
No. All plans are month-to-month and you can cancel anytime from your account.
How is usage billed?
Usage is prepaid, so there are no surprise bills. A usage balance is added at signup ($25 with the first-month offer, otherwise $50), and call minutes, tracking numbers, texts and add-ons like transcription are paid from it. When it runs low, we top it up from your card automatically, and any unused balance is refunded if you cancel. Your plan fee is billed separately. See Pricing for details.
What will it cost you? Find out in 20 seconds.
A low plan fee plus exactly what you use. Month-to-month, cancel anytime.